How We Started

Filled with passion and dedication for fashion and crafts and decor, Alchemy Story has been a dream project for me and is dedicated to my mom. Watching my mom creating crafts since from an early age, I always dreamt of bringing handicraft and handloom products to the next level and Alchemy Story is the first step towards it. The beauty of crafts lies in dedication and patience craftsman puts onto it and still work of handicrafts and handloom are always underrated and underestimated. Through Alchemy Story, I aim to expose and show the world the untold story of handicraft and handloom products, produced from creativity, dedication, and skill, while broadening the market. Artistry makes us feel rooted, give us a sense of belonging to our history. Our ancestors used to create these crafts out of necessity and soon the technology takes over. The Manmade world has made everything machine-made and very few are lefts who admire and value the beauty of the handwrought masterpiece. Though Nettle plants and Hemp has been used for centuries as a fiber source, soon they were replaced by cotton and silk and hand-knitted and hand embroidery scarf is rare to find. Alchemy Story promised to deliver delight to the doorsteps of Melbourne’s surrounding suburbs and all over Australia in form of very high-quality hand-loomed cashmere, and hand-knitted and embroidered scarfs from Nettle and Hemp fiber. Eco-friendly handmade candles specializing in lasting scents and natural lighting, handmade Handmade papers made from the bark fiber of lokta, a plant which grows above 3000 meters in the Himalayan foothills and products made from same paper are other major highlights to prove the authenticity of our crafts. Our motive highlights delivering gifts in a simple, qualitative and enjoyable way, enhancing our range of crafts and handloom scarfs from finest craftsmen. We emphasize the best quality ingredients to ensure the best results and to introduce products which are rare and precious. We don’t compromise on quality and our goal is to create best of crafts. Alchemy Story is an Australian brand with sole motive to make difference in fashion and crafts We hope you love and enjoy our products as much as we do.

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Merlin
Merlin

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