How to care for cashmere
How to wash cashmere? How to care fro cashmere? Question many ask before investing into a piece of cashmere. High maintenance, luxury, and fragile are maybe the first
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How to build a sustainable wardrobe?
New year, new you. Why not build a sustainable wardrobe you can truly be proud of. Sustainability has become a trend in the fashion industry and the wave
6 ethical outfits for the holidays
Here we present you with an ethical fashion guide for both warmer and cooler seasons. But why what does ethical fashion really mean and why is it important?
What is slow fashion (and why
Slow fashion is where clothing brands are committed to ethical and sustainable business models from the resources used to the whole supply chain while building awareness.
6 Christmas Outfits You Should Try
All of us are in prep mode for the big day next week after the year-long Halloween that we survived. It’s time to put on your best outfit
Best Christmas Gifts this 2020
It’s that time of the year again and the countdown is officially on: only 22 days to Christmas! Since it’s the season of giving, we thought it would
Best Winter Outfits
It’s almost summer here in Australia but that has not stopped us from curating a list of the 5 best winter outfits. We also know that it is
5 Myths About Cashmere
The word Cashmere originates from the 16th century, where craftsmen from the area of Kashmir made shawls and scarves using the greatly desired material. Cashmere has been used
Why is Cashmere worth your investment?
It comes as no surprise that we all have our go-to pieces of clothing that we choose to use more often than not. Something that feels familiar, goes
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How to Identify Pure Cashmere
Being one of the most luxurious natural fibers, Cashmere is refined and delicate. It is durable and doesn’t harden over time, and stays dry and absorbs moisture nicely.
Natural Dyes & Cashmere
Cashmere has been proven to be very lightweight, but eight times warmer than wool from sheep
7 Reasons To Switch To Natural
There are many reasons millions of people have switched to Natural Fiber clothing. Natural fibers clothing looks great, feels great and is good for both you and the
Cashmere vs. Wool (Which is actually
Picture this; it’s cold outside and you’re looking for the perfect staple accessory to keep you warm, comfortable and cozy. The most common item that people choose to
Why is Cashmere worth your investment?
It comes as no surprise that we all have our go-to pieces of clothing that we choose to use more often than not. Something that feels familiar, goes
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How to Identify Pure Cashmere
Being one of the most luxurious natural fibers, Cashmere is refined and delicate. It is durable and doesn’t harden over time, and stays dry and absorbs moisture nicely.
Natural Dyes & Cashmere
Cashmere has been proven to be very lightweight, but eight times warmer than wool from sheep
How We Started
Filled with passion and dedication for fashion and crafts and decor, Alchemy Story has been a dream project for me and is dedicated to my mom. Watching my
Author
Ashley Paley
Ash is an experienced, savvy fashion designer, business owner, and writer. With over 8 years experience running retail operations, sales and logistics in the sustainable handmade Fashion space.