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Being one of the most luxurious natural fibers, Cashmere is refined and delicate. It is durable and doesn’t harden over time, and stays dry and absorbs moisture nicely. With thousands of years of history, cashmere has qualities that are well known.

Cashmere has been proven to be very lightweight, but eight times warmer than wool from sheep

How to wash cashmere? How to care fro cashmere? Question many ask before investing into a piece of cashmere. High maintenance, luxury, and fragile are maybe the first thoughts that come to mind when people think of cashmere. Whilst cashmere is undeniably one of the more delicate fabrics, don’t let these thoughts stop you from investing into something that truly screams quality and class. With just a little bit more attention and care, it’s a breeze to keep cashmere in shape. Just like keeping any piece of garment for as long as possible, treat your cashmere in the correct way and it will last in your wardrobe forever. 

New year, new you. Why not build a sustainable wardrobe you can truly be proud of. Sustainability has become a trend in the fashion industry and the wave will continue to grow in 2021. More and more brands are using “sustainability” and “eco-friendly” as an eyecatcher to differentiate themselves from other brands. The added corporate social responsibility has become an important component during a consumer’s decision-making process, but what exactly is sustainability? And how can you build a more sustainable wardrobe?

Here we present you with an ethical fashion guide for both warmer and cooler seasons. But why what does ethical fashion really mean and why is it important?

Slow fashion is where clothing brands are committed to ethical and sustainable business models from the resources used to the whole supply chain while building awareness.

All of us are in prep mode for the big day next week after the year-long Halloween that we survived. It’s time to put on your best outfit to celebrate with friends and family when we finally bid adieu to 2020 for good. We bring you a carefully curated list of the best Christmas outfits …

6 Christmas Outfits You Should Try This Holiday Season Read More »

giftsformum

We know how special Mothers Day is to most people and families and we couldn’t agree more. Mothers probably sacrifice the most for their children and their loved ones and they should be spoiled whenever possible. This Christmas, why not get your mum a gift that you know she would absolutely love and have it be a sustainable product? (We have to be kind to Mother Earth too!) Choosing the perfect gift from mum can be a challenge, but don’t fret, we are here to ease your contemplation!

Friends sharing Christmas gifts

Gifts to ask for this Christmas (that you actually really want) Countdown: 16 days to Christmas! Picture this, you are so excited that it’s finally Christmas and the time has come to exchange gifts with your family and loved ones. You can’t wait to see your loved ones’ reactions when they open the presents you …

Gifts to ask for this Christmas (that you actually really want) Read More »

Cashmere travel wrap photoshoot

It’s that time of the year again and the countdown is officially on: only 22 days to Christmas! Since it’s the season of giving, we thought it would be useful to create a list of the best Christmas gifts 2020 specially curated by our team at Alchemy Story. Picking and choosing the right gift for …

Best Christmas Gifts this 2020 Read More »

winter coat

It’s almost summer here in Australia but that has not stopped us from curating a list of the 5 best winter outfits. We also know that it is soon to b winter in many parts of the world like Europe and the United States of America (USA) and felt this article would peak your interest.

Goats on mountain

The word Cashmere originates from the 16th century, where craftsmen from the area of Kashmir made shawls and scarves using the greatly desired material. Cashmere has been used for thousands of years and even used among ancient European royalties. Cashmere is finer than lamb’s wool, smoother than silk and warmer than fleece from an alpaca. These are just a few of the unique qualities that cashmere is known for. It is not surprising to know there are a number of myths about Cashmere today. We are here to discuss the top 5 myths about Cashmere. (And to let you in on how why Cashmere lives up to its price)

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