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Being one of the most luxurious natural fibers, Cashmere is refined and delicate. It is durable and doesn’t harden over time, and stays dry and absorbs moisture nicely. With thousands of years of history, cashmere has qualities that are well known.

Cashmere has been proven to be very lightweight, but eight times warmer than wool from sheep

New year, new you. Why not build a sustainable wardrobe you can truly be proud of. Sustainability has become a trend in the fashion industry and the wave will continue to grow in 2021. More and more brands are using “sustainability” and “eco-friendly” as an eyecatcher to differentiate themselves from other brands. The added corporate social responsibility has become an important component during a consumer’s decision-making process, but what exactly is sustainability? And how can you build a more sustainable wardrobe?

Cashmere goats

Picture this; it’s cold outside and you’re looking for the perfect staple accessory to keep you warm, comfortable and cozy. The most common item that people choose to purchase is either a scarf or a blanket to keep warm especially on cold nights in and out. With the range of options available on the online market today, finding the perfect one could pose as a minor challenge.

The textile & Fashion industry is the second largest polluter in the world; significantly contributing to water pollution and greenhouse gases. With the almost stark increase in both the interest and consumption of fashion and fall in garment prices. We now have about 5 times more clothes on average than our grandparents. Fast fashion feels good until we look at what’s behind these trends.

Find your answers with our Alchemy Story FAQs about products, materials, deliveries, responsible and sustainable supply chains, and much more.

There are many reasons millions of people have switched to Natural Fiber clothing. Natural fibers clothing looks great, feels great and is good for both you and the environment. They are a sustainable resource, as they are renewable, biodegradable and carbon neutral and they can be used without depleting or damaging the environment. Natural fibers include…

Pashmina or Cashmere comes from Persian Pashm meaning “made from wool”. Pashmina is a fine type of wool which comes from the underbelly of the Himalayan goat locally knows as Chyangra (Capra Hircus) which lives in the high altitudes of the Himalayas. Living in this high altitude, Himalayan goats need to have a warm winter …

How to Remove Stains from Cashmere Read More »

Cashmere is not an ordinary piece of clothing. It is so soft, delicate, warm, and beautiful to wear that one wants to preserve it and pass it on to generations. But cashmere is extremely sensitive and requires proper care and handling. With adequate care, a Cashmere garment will retain its natural beauty over the decades. …

How to Take Care of Your Cashmere Read More »

Filled with passion and dedication for fashion and crafts and decor, Alchemy Story has been a dream project for me and is dedicated to my mom. Watching my mom creating crafts since from an early age, I always dreamed of bringing handicraft and handloom products to the next level and Alchemy Story is the first …

How We Started Read More »

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